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A wee biography



Adrienne Matt contributes to a digital agency team as a senior content strategist and user experience designer. Her sweet spots include high tech and B2B. She is well versed in the iterative editorial process for enterprise-level, global and multi-language rollouts. Her knowledge and immersion in digital and social media help inform a 360-view of brands and marketing. Additionally, she provides personal insight, taxonomy guidance and userflow scenarios.

She has been guiding Qualcomm as they reach out to the consumer market, leveraging her experience in the high tech and consumer behavior.

She helped LG shape their 2011 content strategy across web, mobile, and social platforms for home electronics and home appliances. Last year she produced the content plan for Dell's small business You Tube channel and LinkedIn group. On another project, she guided a global content CMS migration for a telco with over 5,000 product SKUs.

While at Digitas, Adrienne and her team were awarded 2 MIXX Awards for IBM's Executive Interaction Channel and American Express' OpenForum.com. Prior to Digitas, Adrienne worked at OgilvyOne on SAP Global and Wunderman on Citibank, Pfizer, and Novartis.

Adrienne is a former reporter and producer. She worked at FOX Sports Broadband, ABCNews.com, ESPN, PGA Tour Productions, The Associated Press, Dallas Morning News, Orange County Register and other news organizations. She garnered two Cable ACE awards while at PGA Tour Productions and as well as other journalism awards while in the newsroom.

Skills



  • competitive analysis
  • competitive research

  • stakeholder interviews
  • user interviews

  • consumer research
  • primary research
  • secondary research

  • trend analysis
  • industry analysis

  • storytelling

  • content inventory
  • content audit
  • content assay
  • CONTENT GAPS
  • CONTENT ARCHIVING
  • CONTENT DEVELOPMENT
  • CONTENT DATA FLOW

  • taxonomy

  • live user testing
  • remote user testing

  • CARD SORTING
  • TASK LISTS, ROOT TASKS

  • cms audit
  • cms analysis
  • cms evaluation
  • cms planning

  • style guide

  • WORKFLOW
  • PUBLISHING CYCLES
  • EDITORIAL PLANNING

  • PERSONAS
  • USER JOURNEYS

  • INFORMATION ARCHITECTURE
  • SITEMAPS
  • WIREFRAMES
  • SITE DATA FLOW